art direction, design, photography

Prader Willi Fonds

Identity

Together with Gijs Kuijper I created the logo and identity for the dutch Prader Willi Fonds. Prader Willi is a genetic disorder due to loss of function of specific genes. In newborns symptoms include weak muscles, poor feeding, and slow development. Beginning in childhood the person becomes constantly hungry. To the degree that people have to literally lock their refrigerators for their own children, or they could literally eat themselves to death.


The Prader Willi Fonds is fundraising money for research through volunteers that have to be able to use the identity. Therefore the identity was kept relatively simple in it's execution, but strong and bold in it's appearance.

client:
Prader Willi Finds

what we did:
Branding, Identity

Website:

prader-willi-fonds.nl